Disclaimer and a reminder: Be careful with LinkedIn automations, you can get banned

P.S your connections are also mine and vice versa. What does that mean?

LinkedIn Algorithm is like on Faceebok - you are seen whatever you do. When you like and comment you are building a brand while networking.

So, post valuable content to drive more reach and engagement

• Comment; dm; like & share to build connections

When needed, take a look at these metrics

The metrics:

1. Profile Views:

   • Track weekly number of times your LinkedIn profile was viewed.
   • This metric indicates the visibility of your profile - SEO and content success (REACH)

   Pro tip: there is SEO in the headline of your profile

   • networking and connections you made matter - because of the REACH and ALGORITHM
   • Pro tip: OPTIMIZE EVERY DETAIL ON LINKEDIN FOR GREATER SUCCESS and engage all the time to have more profile views and drive other reactions and stay in the minds of your connections

2. Connection Requests:

   • Track number of new connection requests received or sent.
   • This metric indicates results of your networking and outreach efforts. (NETWORKING WITH OTHERS - REACTIONS AND COMMENTS, SENDING REQUESTS, QUALITY OF DMs or personalized connections requests made)
   • This metric also is a result of SEO of your LinkedIn profile - the more optimized it is, the more you will show up in searches *the more people search you, the more requests you will get
   • Pro tip: use all 100-150 connections requests to grow your network

   (DISCLAIMER: don’t overdue this, you can get banned, per day you can choose 20 - 25 max quality people (or leads) to network/prospect))

3. Posting success:

   • Track engagement and reach every week: likes, comments, and shares on your posts
   • This metric helps you understand the % of resonating of your content with your audience and right from there you will see if you need to change your approach to writing posts, articles or create new kind of videos BUT be careful, do not change a lot!
   • pro tip: see if you hit your target audience through Job titles metric of posts
   • Reach - your engagement create infinite loop of visibility - that is why connections, likes and comments on this platform matter. The more people react to it, the more you are visible.
   • pro tip: Best ever time to post is Sunday - on Monday morning you will be again on the feed ; Avoid Friday
   • another pro tip: Every content must be sooo good, don’t skip quality over quantity, if you must, skip posting days
   • YOUR CONTRIBUTION AND VALUE SHARED=HIGHER RATE OF REACH & MORE CLIENTS)
   • Track your content calendar

   posts - short vs long (use content pillars to plan)

   pro tip: use 3 expertise and niche content pillars + 1 broad topic for more reach and visibility

   articles - the research and case studies

   short form videos

   ‼️ Right now algorithm on videos are insane. Just take a look at the videos on LinkedIn and you can see that you don’t follow anyone that shows up. The videos are like on TikTok, algorithm is pushing videos to new people.

4. Followers Gained/Lost:

• Track the number of new followers gained and any lost followers.
• This metric indicates the growth of your LinkedIn audience and shows you the results of all your efforts on LinkedIn such as SEO of profile, content success, networking success

1. InMail and Messages : LEAD GENERATION SYSTEM

• If you don’t and if you do have Premium LinkedIn account - measure the results of your messages sent and received.
• This metric directly tracks the sales system because it tracks your outbound and inbound results. Analyze them every week
• Analyze CRM (Customer Relationship Management) databases and integrate LinkedIn with CRM system.